But I suspect he can't help himself.
After all, this is the man who lied about being forced off the family share-farm within days of his father's death, (and indeed has tried to insinuate that it was the staff at the hospital who were responsible for his death, not his dad who got pissed and then got behind the wheel of a car), or who, after actually telling the truth before the Melbourne Cup in 2007 that he didn't know much about horse racing, rushed back a couple of hours later to tell journalists that he was a "mad punter from way back" and started dropping the names of horses he couldn't name to save his life an hour or two earlier.
Okay, all politicians bend the truth and will try to cast their opponents in the light they choose for them, but Mr Rudd's efforts recently are verging on the obssessive and are just plain and simply untrue.
And he must be fully aware of the extent to which he is rewriting history.
It's either the Coalition as evil neoliberals who were responsible for all the changes that brought the recent financial crisis upon us, conveniently forgetting that the first real round of neoliberal economic reforms were started by the Australian Labor Party under Bob Hawke and Paul Keating, or now trying to say that the Coalition did nothing but sit on its hands, unlike the wonderfully vigorous Hawke and Keating years!
Jeez mate, which is it?
As an aside, when Hawke and Keating did set about reforming the Australian economy and helping to set it up for years of unparalelled growth, it did so with bipartisan support from the Coalition.
But when the Coalition became the government and sought to continue this reform, based upon the principles already clearly enunciated by the Labor Party when it was in office, it got nothing but politically motivated resistance from Labor.
It's a shame that Mr Rudd seems to totally lack both the grace and generosity of spirit that characterises Mr Howard.