You can't say this is a case of global warming hysteria jumping the shark.
That happened years ago. The single mangy hedgehog as victim of climate change is still my personal favourite.
It's a bit like World Vision getting a hopelessly naive Hugh Jackman to "highlight" the effects of climate change in Ethiopia, because it is suffering a drought.
An effective, if totally dishonest, publicity stunt.
I mean, for those of us who have been around long enough, we know that Ethiopia and droughts are no strangers and we've seen much worse in the past.